AI Insights · Timothy · October 2021
Top 5 Film & Television iOS Apps in South Africa: Q3 2021 Performance
Discover the performance trends of the top 5 Film & Television apps on iOS in South Africa during Q3 2021, including key insights on downloads, revenue, and active users.
In Q3 2021, the top 5 Film & Television apps on iOS in South Africa showed varied performance trends across downloads, revenue, and active users. Below is a closer look at the data from Sensor Tower.
Netflix saw fluctuations in its metrics throughout the quarter. Weekly revenue ranged from approximately $15K to $19K, peaking at around $19K in the final week of September. Downloads experienced a dip mid-quarter, with a low of about 5.5K in late August, but recovered to 7.2K by the end of September. Active users showed a steady increase, starting at 255K in late June and reaching 268K by the end of September.
Amazon Prime Video experienced a varied revenue trend, starting at $11K in late June and peaking at around $14K in mid-September. Downloads remained relatively stable, hovering around 1.5K per week, with a slight decline towards the quarter's end. Active users saw a gradual decline from 19.4K in late June to 17.4K by the end of September.
Crunchyroll exhibited a more stable performance. Weekly revenue fluctuated between $1.5K and $2.8K, with a notable peak at the end of September. Downloads were consistent, generally around 400 to 450 per week. Active users remained stable, starting at 5.1K and ending the quarter at 5.3K.
BritBox: The Best British TV showed a more volatile trend in revenue, starting at $2.6K in early August and fluctuating down to $500 in early September before rising again to $700 by the end of the quarter. Downloads decreased from 1K in early August to 235 by the end of September. Active users remained fairly stable, fluctuating slightly around the 550 mark.
Viu -Stream TV Shows & Serials had a consistent revenue trend, ranging from $300 to $900, with a peak at $800 in the final week of September. Downloads varied, starting at 945 in late June and experiencing a mid-quarter peak of 1.1K in early August, before stabilizing around 570 by the end of September. Active users showed some fluctuation, peaking at 8.6K in early August and ending the quarter at 7.1K.
These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower.
